December 13

Revolution in fashion

«Ethical Fashion», «Ecological and Fair-Trade- fashion» are trendy. Many persons are ready to spend more on fashion if it is produced under fair and environmentally acceptable conditions. But how do we know, how «fair» products have realy been produced?. The Declaration of Berne (EvB) is coordinator of the Clean Clothes Campaign in Switzerland and has called for a «Revolution in fashion» this year:

A T-Shirt prooves: Fair fashion is possible
Together with the textile company Switcher, EvB launched a T-shirt, named after the Indian seamstress Sasi Rekha, of which the entire production chain is known, according to fair and ecological standards. This has not influenced the price: Bio-cotton and fair working
conditions cost only a few cents more. There is a great demand for fair fashion: within a month all 3000 T-shirts were sold.
>> more about the EvB-engagement for fair fashion

The «Petition for fair fashion» , demanding more transparency, comprehensive codes of behaviour and verification by independent multi-stakeholder initiatives, was signed by 20'000 persons. Renowned firms such as Odlo or Mammut have already accepted part of these demands. On October 1, 2008 they joined the Fair Wear Foundation that organises independent verifications.
>> more on the Fair Wear Foundation

A shopping guide for fair fashion
EvB and the Clean Clothes Campaign have launched a European data bank project. Consumers may obtain precise information on the behaviour of 23 Swiss fashion firms and plan their purchases accordingly. A revolution in fashion is possible today – with critical consumers and responsible and initiative enterprises.
>> www.fashioncheck.ch - the European data bank with about 100 firm portraits